The German multinational company Bosch is building a refrigerator factory in Monterrey, Mexico, which will be carbon-free.
Bosch, through its subsidiary BSH Hausgeräte, is strengthening its international presence, especially in North America.
In 2022, BSH Hausgeräte began construction work on this factory, which will start manufacturing refrigerators for the North American market in 2024.
The guiding principle of this project is sustainability. The factory’s own photovoltaic installation, together with the purchase of green electricity, means that refrigerator production will be carbon-free.
Refrigerator factory
With this, Bosch will operate the first household appliance factory in Mexico, where up to 600,000 refrigerators will be produced annually.
BSH Hausgeräte is also investing in Asia-Pacific and Africa. For example, the company plans to expand the capacity of its factory in Chennai, India.
On the other hand, this subsidiary has decided to build a stove factory in Egypt to improve access to markets on the African continent and further expand its business there.
Home appliance manufacturer BSH Hausgeräte, based in Munich, Germany, has a product portfolio ranging from washing machines and dryers, through refrigerators and freezers, ovens, hobs, stove hoods and dishwashers, to small appliances such as vacuum cleaners, automatic coffee machines and food processors.
It also includes a new product category: a sink solution under the Solitaire brand.
BSH Hausgeräte sells its products under the global brands Bosch, Siemens (under license), Gaggenau and Neff, as well as local brands such as Balay in Spain and Thermador in the United States.
In addition, it has the Home Connect brand for the BSH ecosystem in the connected kitchen and various service brands such as BlueMovement and Kitchen Stories.
Appliances
Launching in fall 2022, the premium oven series incorporates an integrated camera and artificial intelligence. The new ovens provide the desired degree of browning and, once the dish is ready, automatically switch off and send a message to the consumer’s mobile device.
BSH Hausgeräte is tapping additional market potential through new business models.
Under its BlueMovement service brand, the company rents washing machines, dryers, washer-dryers, dishwashers, vacuum cleaners, refrigerators, freezers, food processors and automatic coffee machines.
This business model is currently available in the Netherlands and Germany.
