Taboola reported having about 18,000 advertisers at the close of 2022, up from 15,000 in 2021 and 13,000 in 2020. 

The company has a large and growing network of advertisers across multiple verticals. 

These advertisers worked with Taboola directly or through advertising agencies around the world.

A large portion of the company’s revenue comes from advertisers with specific performance objectives, such as obtaining subscribers for email newsletters or acquiring leads for product offerings. 

These performance advertisers use Taboola’s service when they earn a sufficient return on their advertising investment to justify their advertising spend. 

Taboola 

The company indicated that it increased advertisers’ performance revenue in three ways. 

First, it improved its network performance by developing new product features, improving its algorithms, and optimizing its delivery. 

Second, it secured larger budgets from existing advertisers by offering new ad formats and helping them reach additional targets. 

Third, it increased its overall advertiser base by adding new advertisers it has not previously worked with. 

In addition to its core performance advertisers, video brand advertisers account for a small but growing portion of its revenue.

The market is huge: millions of advertisers buy from Google and Meta, and hundreds of thousands buy from companies like Snap. 

Currently, Taboola focuses on enhancing artificial intelligence and improving workflows. Its goal is to simplify processes for advertisers and help them achieve success.

Taboola is a technology company that drives recommendations on the Open Web. It uses an AI-based algorithmic engine developed since its launch in 2007.

In addition, Taboola has expanded into e-commerce. It enables partners with digital properties to use its platform for displaying ads tailored to their audiences. These ads appear on the partners’ websites or other digital services.

Digital properties rely on Taboola’s technology to meet their business goals. These goals include attracting new audiences, boosting engagement on their sites, or improving app performance. Importantly, Taboola provides these services without charging its partners.