Grupo Walmart, through BAIT, achieved a 10.1% share of the Internet access service market in Mexico, in the mobile segment, at the end of the third quarter of 2024.
With this increase, it reached 14 million 913,000 active end users in the mobile Internet access service.
Internet access service in Mexico
Grupo Walmart provides this service through Bodega Aurrera Internet and Telefonía Móvil BAIT. Its concessionaire is Wal-Mart Innovación.
From the end of 2022 to the end of 2023, BAIT’s participation in this indicator rose from 4.68% to 9.46%, according to data from the Federal Telecommunications Institute (IFT).
As of September 2024, BAIT was the third largest Internet access service provider in Mexico.
At the top of this ranking was América Móvil (83.3 million lines), followed by AT&T (22.3 million lines).
Walmart
As a result, “bancarization” is expected to accelerate its pace of growth in Mexico, as the population now has access to free WIFI almost everywhere, and Fintech services, lower-cost cell phone service and easy high-cost credit.
In particular, BAIT’s growth rate has become exponential and thanks to this strategy, more customers have low-cost access to the digital economy.
BAIT is consolidating its position as a key digital traffic generator. For Walmart de México y Centroamérica (Walmex), this represents an opportunity to reach digital customers 24 hours a day, 7 days a week.
The service is not only available in more than 3,000 stores and clubs, but also reaches the 5 million customers who visit these locations daily. In 2023, BAIT Experience Centers became even more important.
These centers have enhanced the user experience, making it more seamless and convenient. In addition, they have expanded Walmex’s reach by offering BAIT prepaid services, mobile devices, accessories, credit and extended warranties.
That same year, Walmex strengthened BAIT capabilities with the launch of BAIT Negocios. This business model provides affordable telephony and mobile Internet plans, ideal for companies of all scales. Thus, organizations can stay connected with their employees and take advantage of additional benefits such as Cashi, Membresía Salud, Walmart Connect and Walmart Pass.