The world’s top 10 B2C companies in 2018 generated nearly $ 2 trillion in Gross Merchandise Value (GMV), according to data from the United Nations Conference on Trade and Development (UNCTAD).

All of these enterprise are based in North America or East Asia.

Alibaba (China) was way ahead with a GMV of $ 866 billion in 2018, followed by Amazon (United States) with $ 277 billion.

However, in terms of revenue, JD.com (China) and Amazon were ahead of Alibaba.

Top 10 B2C e-commerce companies by GMV, 2018

More than half of the enterprise obtained income mainly from goods sold on their platforms.

Shopify is a case in point, as it provides e-commerce enabled websites for companies that want to have a direct presence rather than (or in combination with) using a third-party market.

Service-based companies rank high on the chart, particularly travel-related ones such as Expedia and Bookings Holdings (properties include Booking.com, Kayak and Agoda).

Transportation company Uber generated nearly $ 50 billion of gross bookings in 2018.

Other major B2B companies included: eBay, Meituan Dianping, and Rakuten.

According to UNCTAD’s analysis, the estimated value of 2018 e-commerce sales, which includes business-to-business (B2B) and business-to-consumer (B2C) sales, was equivalent to 30% of Gross Domestic Product (GDP) ) global.

Top B2B companies

UNCTAD estimates that B2C e-commerce cross-border sales totaled $ 404 billion in 2018, representing a 7% increase over 2017.

This is based on sales of the top 10 economies by merchandise exports. Cross-border sales are estimated to account for almost 10% of total B2C e-commerce sales.

In Hong Kong, China, they were 94%, and most B2C e-commerce sales were re-exported from the mainland.