The Mexican states of Jalisco and Michoacán offer opportunities in avocado production, a product in high global demand because it is considered a superfood.

Both states are the only ones from which this fruit can be exported from Mexico to the United States, which is the world’s largest avocado importer.

Demand for avocados

In addition to being rich in healthy fats (monounsaturated fats, especially oleic acid), avocados contain vitamins K, E, C and several B complex vitamins (such as folate).

It also contains antioxidants and anti-inflammatory properties and is a good source of dietary fiber, which can improve digestion.

Avocado production

Avocado is increasingly popular worldwide, especially as the main ingredient in guacamole, a delicious Mexican sauce that can be incorporated into many dishes.

To give a case in point: it is consumed on a large scale with nachos or tortilla chips during the Super Bowl, the final event of the National Football League (NFL) championship.

Market opportunities

In 2023, Mexico’s avocado production was 2.8 million tons, up 4.3% compared to 2022, according to statistics from the Ministry of Agriculture.

Of that volume, Mexico exported 1.4 million tons to the world, 17% more compared to 2022.

Now, avocado production in Michoacán and Jalisco implies a business opportunity. These are the only states where certifications can be obtained to export to the U.S. market.

The United States was the destination of 81% of total Mexican avocado exports last year.

Consumption in Mexico

Due to relatively high prices compared to other fruits, avocados are considered a luxury food in Mexico and are not included in the basic food basket defined by the Mexican government. Although in certain parts of the year, prices for avocados are more affordable.

Avocados have a wide variety of uses, from food consumption as fresh fruit or in guacamole, to their use in industrial products such as cosmetics.