Walmart de México y Centroamérica (Walmex) recorded a 22% year-on-year growth in its e-commerce Gross Merchandise Value (GMV) in 2023.

In 2022, this company reported total sales of 813.06 billion pesos, with 5.1% of that figure coming from e-commerce.

VBM (Value of Business or Merchandise) is a term commonly used in e-commerce to represent the total value of goods or services transacted through a platform during a specific time frame, excluding discounts, returns, or other adjustments.

The company drove e-commerce VBM growth by accelerating its Marketplace (+40%) and launching over 1,200 On-demand stores.

E-commerce

Walmex’s strategy includes investments in eCommerce, technology, store openings, remodeling, and other customer initiatives. However, this strategy may not be enough to effectively grow its eCommerce business or achieve comparable store growth. It could also hinder the company from maintaining or improving its overall market position.

The success of this strategy depends largely on Walmex’s ability to create a frictionless omnichannel shopping experience. Additionally, it will be impacted by the challenges the company faces.

In 2022, the company built a stronger online credit offering, enabling new lenders in the Digital Credit Marketplace in more than 100 stores, leveraging eCommerce kiosks in Walmart Supercenter and Bodega.

Within this offer is the «Buy Now Pay Later» credit (Buy Now Pay Later), in which, through registration in the application, and selection of the most convenient credit offer, you can buy computer products, electronics, toys and more, on credit with fixed payments, no down payment, no annuity and without using a debit or credit card.