As of January 29, 2022, the Guess clothing company operates e-commerce on retail websites in the Americas, Europe and Asia.

Thus, Guess has electronic commerce available for 55 countries and in 12 languages ​​around the world.

The company‘s websites act as virtual storefronts selling its products and promoting its brands.

Designed as virtual shopping malls, these online platforms present the company’s products in an intuitive, easy-to-navigate format, allowing customers to explore and purchase from its diverse clothing and accessory collections.

These online stores have significantly expanded the direct-to-consumer distribution channel while enhancing customer relationships. They also provide a fun and engaging alternative shopping experience.

As part of its omnichannel strategy, e-commerce orders in select regions can be fulfilled either from distribution centers, retail stores, or both, offering increased flexibility and convenience for customers.

In particular, the Americas retail segment also includes its directly operated retail and other market websites in the United States, Canada, Mexico and Brazil.

These websites also provide fashion information and a mechanism for customer feedback, while promoting customer loyalty and enhancing brand identity through interactive online content and smartphone applications.

Guess

Omnichannel initiatives have already been implemented in these two countries. Options include «buy online, pick up in store,» «buy online, return in store,» and «order in store.» Additionally, the company has optimized its commerce sites for mobile and phone use.

In the United States and Canada, e-commerce orders can be fulfilled from Guess distribution centers, its retail stores, or both. This provides a flexible shopping experience.

The Europe segment also includes its retail websites and other directly operated markets.

Guess designs, markets, distributes, and licenses one of the world’s leading lifestyle collections. The company offers contemporary clothing and accessories for men, women, and children. These collections reflect both American lifestyle and European fashion sensibilities.

The product lines include complete collections of clothing, such as jeans, pants, skirts, dresses, sportswear, shorts, blouses, shirts, jackets, knitwear, and intimate apparel.

In addition, it selectively licenses to design, manufacture and distribute a wide range of products that complement its apparel lines, including eyewear, watches, handbags, footwear, children’s and baby clothing, outerwear, fragrances, jewelry and other fashion accessories.