The estimated size of the lottery market in Latin America is $68 billion, according to Statista, a leading German provider of market and consumer data.

According to the same source, this regional market will have a projected compound annual growth rate of 6.05% through 2028.

What is lottery? A game of chance in which participants purchase tickets with random numbers in the hope of winning a prize.

In the United States, while the lottery is offered in 45 states and the District of Columbia and Puerto Rico, iLottery Instants or DBGs are currently offered in only 10 states and the District of Columbia (excluding states that offer only subscription-based iLottery), although the West Virginia Lottery is scheduled to launch an iLottery in the third quarter of 2024. 

The size of the lottery market is staggering: each U.S. adult spends an average of $1,000 per year on lotteries and this is a worldwide spending habit.

Lottery market

According to Lottery.com, it is projected that there will be 3 million online lottery players in the South American lottery market alone by 2028. 

As an example, in June 2021, this company closed the acquisition of Global Gaming, which owns 80% of the capital of Aganar and JuegaLotto.

Aganar operates in the licensed online lottery market in Mexico and is licensed to sell Mexican National Lottery draw games, instant tickets and other online games of chance with access to a federally approved online casino and sports betting gaming license. 

JuegaLotto is licensed by the Mexican authorities to market international lottery games in Mexico through an authorized gaming portal and to market games of chance in other Latin American countries. 

In general, competition in the sale of lottery games online has increased significantly in recent years.

This competition is currently characterized as intense and price-based and is subject to changing technologies, changing needs and the frequent introduction of new games, development platforms and services.