Pepsico highlighted that it is promoting Tosticentros, street food trucks that allow consumers to create a meal centered on Tostitos. 

The company is working to expand the presence of its brands in high-growth channels and markets. 

In this regard, Pepsico is strengthening its “Out of Home” business, both in food and beverages. 

Tosticentros

As an example, Pepsico highlighted the case of Mexico, where it promotes Tosticentros. 

The company is also expanding its brands to new markets and developing its own direct-to-consumer and business-to-business sales platforms. 

By focusing more on these channels, Pepsico seeks to strengthen its connection with consumers and ensure that its products are available wherever they are needed.

Entrepreneurs

The Tosticentro name and concept is free of charge. However, the initial investment varies between 3,000 and 5,000 pesos. This amount is used to set up the space for the preparation of Tostitos.

A Tosticentro functions as a point of sale of prepared Tostitos. The brand offers some support, such as image materials, uniforms and basic items for preparation. In addition, entrepreneurs can follow the recipes in the official recipe book or create their own versions.

Sales depend on several factors, such as location, customer traffic and nearby competition. For more information, it is advisable to contact a representative or call the nearest hotline.

Depending on the company, it is possible to operate several Tosticentros. In addition, starters receive an operational manual. This document explains the essential steps to manage the business efficiently.

In Latin America, Pepsico manufactures, markets, distributes and sells several convenience food brands, such as Cheetos, Doritos, Emperador, Lay’s, Ruffles, Sabritas and Tostitos, as well as Quaker brand products. 

It also produces and markets beverage concentrates, syrups and finished products under brands such as 7UP, Gatorade, H2oh!, Pepsi and Mirinda, which are distributed to bottlers, retailers and authorized distributors. 

In addition, through a joint venture with Unilever, it offers ready-to-drink tea products under the Lipton brand.