Alibaba ranked as the leading company by sales in B2C e-commerce in 2020, according to a report from the United Nations Conference on Trade and Development (UNCTAD).

Headquartered in China, Alibaba recorded $ 1.1 trillion of gross merchandise volume (GMV) sales, representing growth of 20.1% compared to 2019.

Overall, online shopping behaviors are evolving as e-commerce adoption accelerates around the world.

For US company BigCommerce Holdings, this puts tremendous pressure on companies to pursue digital transformation with technology that innovates as fast as the market.

Below Alibaba, Amazon came in second, with $ 575 billion and growth of 38% year-on-year.

Then there was the Chinese JD.com, with 379,000 million dollars, an advance of 25.4 percent.

In the following places were located, in descending order: Pinduoduo, Shopify, eBay, Meituan, Walmart, Uber, Rakuten, Expedia, Booking Holdings and Airbnb.

E-commerce

Consumers are rapidly changing the way they shop online and offline.

According to BigCommerce, businesses must address the breadth of touchpoints that influence what and where shoppers buy, including content sites (information and influencers), social media, search engines, marketplaces, and of course, their own brand sites.

While consumer brands historically relied on retail distribution for their products, e-commerce enables a new model of vertically integrated, direct-to-consumer digital native brands.

Historically, the adoption of B2B e-commerce has lagged behind that of B2C, but that is changing.

Top B2C e-commerce companies by GMV, 2020

Now B2B sellers are embracing digital transformation in search of sales efficiency and effectiveness, in response to commercial buyers whose user experience expectations have been reshaped by B2C purchases.

The UNCTAD report estimates the value of global B2B e-commerce in 2019 at $ 21.8 trillion, representing 82% of all e-commerce, including sales via online marketplace platforms and electronic exchange transactions of data.