As its business strategy evolves, as part of the Turnaround Plan, Tupperware is focused on accelerating modernization in two areas.

Overall, the company continues to execute its three-year Restructuring Plan with progress including liquidity improvements and capital structure strengthening through the sale of non-core assets; the restructuring and refinancing of its debt; and the use of authorized share repurchases.

First and foremost, Tupperware is enhancing the core business of direct sales, introducing a data-driven approach to marketing, communication and sales force recruitment, and introducing new digital tools and training to do business more efficiently.

Business Strategy

The company works on an approach to personalize the customer experience based on consumer behaviors and has defined two distinct groups within its sales force: those who want to build a business or career with the company (the «Customer Builders» businesses») and those who want access to discounted or exclusive products (the «Preferred Buyers»).

The future approach to communications, service, support and marketing will be tailored with these segmented audiences in mind.

Tupperware

Second, the company is focusing on business expansion opportunities, shifting from a business model that relies solely on the direct sales channel to drive consumer demand, to a business model that creates a natural «push and pull» to the brand to promote all channels where the company’s products are available.

The company is expanding into new product categories where there is high demand for the Tupperware brand. Additionally, it is creating more ways for consumers to purchase its products, both in-person and online.

Efforts are currently underway to develop a personalized product and pricing strategy. This strategy aims to meet the needs of consumers across all socioeconomic levels. Furthermore, the company is exploring alternative revenue streams. These include incremental business-to-business opportunities and new licensing options to maximize the value of its iconic brand.

The goal of this strategy is to build greater brand awareness. It also seeks to generate new leads for the company’s independent sales force. Additionally, it aims to increase revenue from channels and consumers that are not currently reached by the Tupperware brand.